Lego welcomes new recruites to the LEGO City Fire Academy
Forget the X-Factor, this is LEGO Factor!
Lego and Nickelodeon offered kids the unique opportunity to star in a real Lego City commercial
Kids were asked to build their own Lego truck and sent a picture of it to the nickelodeon website. The best contributer would be the star of the film. Nickelodeon asked us to produce this film for Lego City. Justin de Wit won the online competition on and was shrunk down to fit with his own build truck in Lego City.
We shot Justin and his truck in front of a green screen at Singel Studios, Amsterdam.